Remote · Worldwide
I build brands for people who actually give a shit about theirs.
Logos Brand identity Websites when you need one
Logos and brand identity.
Built by hand, by one person.
Most of what I make is identity work — the mark, the system around it, and everything you need to use it properly. If you need a website to put it on, I build those too.
One project at a time. Full attention.Brand Identity
01A complete identity, built from scratch. Not a logo and a folder of guesses — the mark, the system that holds it together, and the rules that keep it consistent after I hand it over.
- Logo suite — primary, secondary, and mark
- Colour palette and type system
- Brand guide so it stays consistent
- Social and launch templates, ready to post
- Full ownership — every file, every format
Identity + Website
02The identity build, plus the site to put it on. Same person designing both, so the brand and the website actually look like they came from the same place.
- Everything in Brand Identity
- A site designed on the new brand
- Built and launched on your domain
- Extra pages if you need them
Brand Partner
03For brands already out there. I stay in your corner — new assets when you need them, changes handled, and a designer who already knows your brand inside out.
- Monthly asset drop — socials, graphics, updates
- Site changes handled, no back-and-forth
- Decks, docs, anything client-facing
- Priority response when something's urgent
One deep-dive call. I learn what you're building, who it's for, and why anyone should care. The direction gets agreed before anything gets designed.
Real options, drawn properly, each with a reason behind it. You see the thinking, not just the pretty version. We pick one and commit.
The chosen route becomes a suite — marks for every context, colour, type, and the applications you'll actually use day to day.
Everything delivered — files, guide, templates, full ownership. You walk away able to use the brand without needing me for every small thing.
Drag to explore →
Robbie Cardy · Rayecea
Built by a human. For businesses that want to feel like one.
I'm Robbie. I don't come from an agency. Everything I know about brands was built project by project — streetwear labels, fitness companies, media agencies, financial firms — each one from scratch, end to end.
I think differently about brands — not just how they look, but what they mean, who they're for, and why anyone should care. Every decision made by hand, with intent, and a clear reason behind it.
Currently working remotely. Always available for the right project.
Every brand needs something slightly different, so I price each one properly rather than putting a number on a page that fits nobody. Tell me what you're building and you'll get a fixed figure before anything starts. No hourly billing, no surprise invoices — the number you agree is the number you pay.
A logo suite built for real contexts — small, large, stacked, stamped — plus colour, type, a brand guide, and templates you can use straight away. Every file, every format, fully yours. Not a single JPEG and good luck.
Depends on the scope, and you'll have a timeline before we start. Ten-plus years of doing this means I don't spend three weeks "exploring" — the direction gets locked early and from there it's pure build. The only thing that slows it down is slow feedback.
Yes — usually as the second half of an identity project, so the site is designed on the brand rather than bolted onto it afterwards. If you've already got a brand you're happy with and just need the site, say so and we'll talk.
One call at the start, and quick answers at the checkpoints. A few hours of your time across the project, total. I handle everything else.
That's what the revision rounds are for — and honestly, it rarely gets there, because the direction is agreed with you before anything is designed. You're never presented with a surprise.
Let's build something worth building.
Tell me what you're making and I'll come back with a scope and a fixed number. No pitch deck, no discovery phase, no obligation.